Table of Contents
Research Area and Research Questions.
Explanation of research question with its aim, scope and intended research approach.
1.2 Aim and objectives of the research.
1.3 Research approaches.
1.4 Ethical issues regarding the research work.
1.5 How the research work will be evaluated.
1.6 Timescales for completion of research, draft report and final submission.
2.1 Leadership styles.
2.2 Theories and/or models of practicing leadership in the organization.
Summary of leadership theories.
2.3 Greggs Plc Overview.
Chapter 3: Methods and methodologies.
3.1 Research Philosophy.
3.2 Research Design and data collection methods.
3.3 Data collection technique.
3.4 Methods of analysis.
3.5. Evaluating the methods used.
Chapter 4: Finding.
4.1 What leadership styles do generally organizations practice to motive their staff?.
4.2 Which leadership style is the most effective to motivate employees?.
4.3 Which leadership style is Greggs Plc practice now?.
4.4 Greggs staff motivation levels from their leaders.
4.5 Is the current leadership style practiced in Greggs is suitable to motivate its staff?.
Chapter 6: Recommendation.
A business research work refers to the researchers to find out something in a systematic approach increasing their knowledge (Saunders et al., 2009). As Ghauri and Gronhaug (2005) note, the word ‘systematic’ refers to a logical relationship rather than just beliefs. This means that a research work examines the data collection methods to collect reliable and valid data. This also explains any probable limitations and focuses on why the research outcome is meaningful. The word ‘find something’ refers to the multiplicity of the possible purpose of the research work. This focuses on understanding, illustrating, analyzing, criticizing and evaluating. This also means that researchers have clear goals and objectives and want to find out the research answer the of the research questions (Ghauri and Gronhaug, 2005).
This report conducts a research project on a particular research area based on the effectiveness of leadership styles to motivate employees in the organization. The case study of this research project is five branches of Greggs Plc, a leading bakery retailer in the UK
Research Area and Research Questions
Critically analyze and evaluate the effectiveness of leadership styles to motivate employees in the organization.
- What leadership styles do generally organizations practice to motive their staff?
- Which leadership style is the most effective to motivate employees?
- Which leadership style is Greggs Plc practice now, and is it the right style for motivating its staff in business?
Explanation of research question with its aim, scope and intended research approach
According to Bratton and Gold (2012), leadership plays an important role in the organization to meet its goals and objectives. A successful leader knows what things lead to failure and what things lead to the success of organizations. On the other hand, employee motivation is an integral part of a successful business organization. If the employees of the organization are not motivated, their performance will down leading to decreased productivity of the company. In consequence, Mullins (2007) says leaders must have new skills of motivating employees at workplaces to meet increasingly costly and complex goals and objectives.
There are different leadership styles practiced by different organizations to motivate their staff at work. Although the continued research is going on which leadership style is most effective for the organization to motivate their employees, some organizations are still now confused to choose and practice the right one to motivate their employees in the business. According to the Greggs Plc Annual Report (2013), after joining the new chief executive in 2013 the Greggs productivity has down by nearly 4%. In this case, the leadership practiced by the new chief executive may be the cause behind this downturn business performance.
As a result, it has been an essential issue for organizations like Greggs Plc to identify the right and effective leadership style to motive the staff at works in the interest of business success with improved employee performance and increased company productivity. The researcher of this study believes that the outcome of this research work will contribute by giving the guidelines of appropriate leadership style for motivating the employees at work including Greggs Plc to meet the company goals and object.
According to Mullins (2007), leadership is not only about managing people, it is also about influencing people. Therefore, motivating staff is a crucial part of successful leadership. Leadership shares vision, optimism, goals and objectives to ensure employee motivation and commitment. Leadership inspires motivation, certainty and trust dispelling staff negativity, fear, and skepticism through effective communication and relationship building. A successful leader has to be a good team player and has to make sure that teams know the company goals and objectives, and strategies. As a result, a good leader has to clarify the organization’s goals and objectives and has to remind these goals and objectives to the teams (Bratton and Gold, 2012). Yukl (2006) says that an effective leader has to have interpersonal, cognitive, management, political, and technical expertise and skills to motivate its employees in the workplace. As Torrington et al (1997) note, leadership has to be able to organize, envision and socially integrate the teams in achieving goals and objectives efficiently and effectively through keeping decisions compatible with the organization’s needs and maintain team cohesion.
Different organizations or leaders practice different kinds of leadership styles for motivating their staff to meet the business goals and objectives. This research study examines different leadership styles and identifies the most effective one to motivate the employees of the organization including Greggs Plc.
1.2 Aim and objectives of the research
The focus of this research is to critically analyze the different types of leadership styles in organizations to find out the most effective leadership style for motivating the employees in workplaces. The research study also emphasizes how the identified leadership style can be practiced in Greggs Plc, UK.
- To review the current literature on different types of leadership styles and their impact on employees and organizations.
- To critical analysis on which leadership style is most effective to motivate employees in organization improving their performance and company productivity.
- To evaluate the current practiced leadership styles in Greggs Plc and to evaluate the outcome of these styles in its business.
- To suggest how Greggs Plc can apply and practice the right style to motivate its staff to promote their performance and company productivity.
1.3 Research approaches
According to Saunders et al (2008), the deductive approach should be applied in a research work where there is available literature. Therefore, this approach is suitable in this study because there is a wealth of literature on different types of leadership and their activities. This approach will assist the researcher to identify the most effective leadership style in terms of motivating staff in workplaces.
The following figure shows the stages of the deductive approach:
Adopted from Trochim (2008)
Figure 3.4: Deductive approach applied in the
On the other hand, as Saunders et al (2008) suggest, an inductive approach will be applied to study the current practice of Greggs Plc and the expectation from the staff of Greggs. This approach will help the researcher to identify which leadership style will be suitable for Greggs Plc to promote its staff’s motivation and how this style can be applied and practiced in Greggs. The following figures show the steps of the inductive approach……………..