HRM32 Strategic Human Resource Management (GC0633)
Table of Contents
Introduction.
Company overview.
Task 1: Greggs’ Environment Analysis.
1.1 SWOT Analysis.
1.2 Porter’s Five Force’s Model Analysis.
1.3 PESTLE Analysis.
Task 2 Human Resource Policies and Procedures.
2.1 Matching Model of developing HRM policies.
2.2 Harvard Model of developing HR policies.
2.3 Guest Model of HRM for developing HR policies.
2.4 Best-fit contingency framework for developing HR policies.
2.5 Best Fit Contingency Frameworks for developing HR policies.
Task 3 Recommendation for Greggs plc.
3.1 Training and development programs.
3.2 Recruitment techniques to find out the right people for Greggs plc.
3.3 Introducing staffing policies and regulations for Greggs plc.
3.4 Treating employees as consumers or family members.
3.5 Accelerating internal readiness to reduce skills gaps.
3.6 Work intensification and job security.
3.7 Managing and motivating employees.
3.8 Improve barrier awareness regarding cultural factors.
Conclusion.
Reference.
Introduction
Different human resource functions, for example, payroll, discipline, and hiring are included in SHRM (Strategic Human Resource Management). It also includes operating with workers in a cooperative way to increase productivity, develop the skill, work quality as well as increase the shared profit for the company and worker. This assignment has concentrated on different factors of strategic human resource management. A specific well-known organization named Greggs plc has been chosen as a case study in this assignment. Firstly, this assignment provides an outline of Greggs plc. After that, this assignment does a situational analysis on Greggs plc applying several theories as well as models. Then, this assignment describes different rules or strategies of HRM for Greggs plc applying different theories or models. Last, of all, the assignment provides commendations for Greggs plc on how it can meet and overcome the challenges and obstacles.
Company overview
Greggs is one of the largest and well-known food companies in the UK. It is special in fresh and flavorful products, for example, desert items, sandwiches, soups, baked items as well as rolls of sausages. In Newcastle upon Tyne, the headquarter of Greggs is situated. In 1951, for the first time, Greggs plc was established. In 1970, Greggs tried to gain other local bakery chains over the country. It has become the famous food chain shop in the country. Greggs had 143 licensed outlets. It also had 1,764 usual outlets. In 2016, Greggs plc established 145 new outlets. It will give an opportunity to local people with 800 new jobs. It also gives its staff like its personal affiliates as well as gives good wages, rewards, or incentives to maintain or encourage them (Greggs Annual Report, 2016).
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Task 1: Greggs’ Environment Analysis
1.1 SWOT Analysis
SWOT refers to strengths, weaknesses, opportunities, and threats. This is an effective tool to analyze a business’s internal situation and the external situation (Palmer, 2015).
SWOT Analysis of Greggs plc
| Strength | Weakness |
| Greggs has a very strong brand image, goodwill, and face values in the competitive markets. | Greggs is not serious about the future structure of costs. |
| It has been growing up with increased revenue, profits, and performance. | Greggs is facing high employee turnover |
| It has a wide variety of products and ensures the quality of fresh foods that provide competitive advantages. | It has limited organic food items. |
| Greggs has a strong management team and dedicated and devoted employees who are self-motivated to achieve Greggs’ goals. | It is facing high customer complains |
| It is now operating across the UK along with some other global markets. | Greggs has no facility for online buying. |
| Opportunities | Threats |
| Greggs has the opportunity to attract more potential and target customers, and increase market share. | Greggs is facing great challenges from its competitors. |
| Greggs has an opportunity to increase its business in the international and local marketplace. | New technologies and customer changing needs and expectations are giving hard time to Greggs. |
| Greggs has the opportunity to offer its products online. | The economic as well as political instability influence Gregg’s performance. |
| Greggs has an opportunity to increase its product ranges including organic food items. | The social and demographic changes are affecting Gregg’s performance a lot. |
Finding of SWOT analysis
The finding of SWOT analysis shows that Greggs has strengths including strong brand image, operational and financial performance, competitive advantages, and availability in markets. Then, Greggs has huge opportunities in the market, mainly to extend operations in both the local and global markets. However, Greggs has limitations that mainly lack the online selling platform, high staff turnover, poor product ranges. Greggs can turn these weaknesses into strengths. On the other hand, it is facing challenges from competitors, new technologies, and economic, social, and demographic factors. Therefore, Greggs can be more strategic to overcome these challenges and gain competitive advantages………………..
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