Global of Hotel and Tourism Industry Assignment (GC0798)
Table of Contents
Introduction.
1.0 Background of the global hotel and tourism industry.
1.1 Deification of hotel and tourism.
1.2 Size of global hotel and tourism industry.
1.3 Major industry trends.
1.4 Top global tourism destinations.
1.5 Global market
2.0 Background to Delta Hotels and Resorts (Selected Hotel Company).
3.0 SWOT Analysis of Delta Hotels (Selected Hotel Company).
What is SWOT Analysis?.
Purpose of SWOT Analysis.
SWOT Analysis for Delta Hotels 2014.
Strengths and Weaknesses.
Opportunities and Threats.
- PESTLE Analysis on India (Selected emerging market).
3.1 Background to hotel and tourism industry in India (Selected emerging market).
3.2 PESTLE Analysis of India.
4.0 Strategy development for Delta Hotels.
4.1 Ansoff matrix and its analysis.
Product-Market Growth (Ansoff) Matrix for Delta Hotels.
Justification.
4.2 Porter’s Generic Strategies.
Delta Hotels Generic Model for 2014.
Justification.
Conclusion.
Reference:
Introduction
The hotel and tourism industry has been very attractive to investors because of the potential marketplace with a high-profit margin. On the other hand, in many countries, the key income source is the hotel and tourism industry. This study has conducted a report on how an existing hotel can successfully enter into an emerging marketplace to extend its business and to gain profit. As part of the study, the report first has focused on the background of the global hotel and tourism industry. Then, the study has emphasized the background of a specific hotel, name Delta Hotels, which wants to extend its business in an emerging market. Next, the study has looked into a potential emerging market, where Delta Hotels can enter and extend its business. Finally, the study has shown particular strategic models for Delta Hotels with justification and practical applications of the strategies.
1.0 Background of the global hotel and tourism industry
1.1 Deification of hotel and tourism
According to Business Dictionary (2013), the hotel is a commercial establishment that provides lodging, meals, and other guest services on a short-time basis. As WTO (2014) notes, to be called a hotel, it must have an establishment with at least six letting bedrooms, where a minimum of the bedrooms must have attached bathrooms facilities. In general, the hotel is classified into 1-Star to 5-Star. However, as ISO (2013) requirements, there are no standard methods of specifying these ratings.
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Tourism is the set of activities and services which provide travel experiences to people who travel a minimum of fifty miles from home for pleasure purposes. The tourism industry includes eating and drinking establishments, accommodations, transpiration, shopping and entertainment facilities, and different hospitability services (WTO, 2014).
1.2 Size of global hotel and tourism industry
It is difficult to quantify the exact size of the global hotel and tourism industry. However, the International Hotel Industry (2012) reported using the UNWTO (UN World Tourism Organisation) data that the estimated number of rooms in the hotel and tourism industry is 20.1 million, where the growth rate is about 2.2% for the last five years. The actual structure of this size is shown in the following chart…………….
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