Global Business Management Assignment Sample (GC0665)
Executive Summary
A business development study on a UK based pen company, named Parker is conducted by this note. It is about how the company can become involved in the new market of India. In the first section of this note, this note summarizes the overview of the proposed business plan. Then, this report analyzes the external business environment for the Indian Market. Next, this paper gives an overview of the market environment of India including income level, market segmentation, culture and customer buying behavior. Then, this paper conducts a SWOT Analysis of opportunities in the Indian market. Then, this paper outlines the objectives set in the business plan. Finally, this report develops marketing strategies along with other resources needed to implement the proposed business plan.
Table of Contents
Executive Summary.
1.0 Introduction.
2.0 Overview of the business plan.
3.0 Analysis of External Environment of Indian Market
3.1 Political Factors.
3.2 Economic Factors.
- 3 Social Factors.
3.4 Technological Factors.
3.5 Legal & Environmental Factors.
3.6 How the external environment may affect my plan.
4.0 A review of the Market Environment of India.
4.1 Income level
4.2 Business culture in India.
4.3 Buying Behavior in India.
4.4 Market segmentation.
5.0 SWOT Analysis.
6.0 The Objectives set in this business plan.
7.0 Marketing Strategy.
7.1 Pricing policies and strategies.
7.2 Marketing plans.
8.0 Operational and Human Resources Strategy.
8.1 Operation strategies.
8.2 Manpower needs in Peace Essentials.
5.3 Recruitment and selection strategies.
8.4Staff motivational strategies.
9.0 Conclusion.
References.
1.0 Introduction
In 1988 in the US, Parker which is a Pen Company was established. Parker’s main products are roller-ball, fountain, ballpoint, and so on. At present, this is working in international markets such as the EU and the UK. This paper develops business for Parker Pen company for the new market in India. In the first section, this paper gives an overview of the business of Parker Pen company. Then, this report analyzes the external business environment for the Indian Market. Next, this paper gives an overview of the market environment of India including income level, market segmentation, culture and customer buying behavior. Then, this paper conducts a SWOT Analysis of opportunities in the Indian market. Then, this paper outlines the objectives set in the business plan. Finally, this report develops marketing strategies along with other resources needed to implement the proposed business plan.
2.0 Overview of the business plan
Parker is a broadly renowned pen company that was established in the US in 1888 launching a foundation pen. Parker has sustained its development and research on the latest thoughts, planning of writing tools that are looking better, officially modern, and aesthetically stunning. Then, the Parker Pen endures numerous developed procedures for example repetitive contact with skin how light influences color, and contact to several environments. After that, Parker is enchanting schemes to carry main alters in its goods by updating the brand and launching a wide amount of luxury and the latest products. It has been capable to achieve sustainable competitive advantages in both the global and domestic marketplace. Therefore, it aims to exploit its business in the latest global marketplace such as India (Pen Heaven, 2016).
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3.0 Analysis of External Environment of Indian Market
The external environment of a market can be analyzed using PESTLE Tool. PESTLE analysis is a successful implementation to investigate a project’s external issues. This implement concentrates on environmental, legal, political, ethical, economic, technical, and social issues (CIPD, 2016).
3.1 Political Factors
The surroundings of political are very much impacted by issues for example administration’s strategies, policy-makers security, as well as the philosophies of different supporting groups. So, the company atmosphere in India is influenced by different supporting issues. The tax method is better-improved or lots of taxation, for example, service tax, sale tax, or income tax are obligatory by the unification administration………….
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