Communication skills Assignment Example (GC0552)

Task 1- Theory of communication.

1)          Communication models and systems used in businesses (1.1)

Concepts in Shannon Weaver Model

2)          Communication methods and technology in businesses (1.2)

Making communication effective (1.3, 1.5)

3)          Presentation to senior managers (2.2)

4)          Response to questions asked by the audience at the end of presentation (2.3)

Task 2: Oral communication skills (2.1)

Use of several oral communication styles and methods (2.1)

Response to an irate customer and present orally to interview panel (2.1)

Task 3 – Communication in writing.

3.1        Written communication and their types (3.1)

3.2 A job letter (3.1)

3.4 My CV.

Conclusion.

References.

Task 1- Theory of communication

1)     Communication models and systems used in businesses (1.1)

Different communication models used in business (1.1)

According to John (2017), A Business Model is a conceptual structure that supports the viability of a product or company and includes the purpose and goals of the company and how it intends to achieve them. Types Models of Communication in Business there is no single communication model that contains all the elements of a specific communication situation. Communication theorists (Specialists) have developed different communication models to date.

The basic process of business communication

Figure: Basic communication model   Source: Thil et al. (2018)

The communication process refers to the steps through which communication takes place between the sender and the receiver. This process starts with conceptualizing an idea or message by the sender and ends with the feedback from the receiver. In detail, the communication process consists of the following eight steps: developing ideas by the sender, encoding, developing the message, selecting the medium, transmission of the message, receiving the message, decoding, and feedback (Thil et al., 2018).

Shannon’s Model

Thil et al. (2018) said that the Shannon Weaver model of communication was created in 1948 when Claude Elwood Shannon wrote the article “A Mathematical Theory of Communication” in Bell System Technical Journal with Warren Weaver. Shannon was an American mathematician whereas Weaver was a scientist. The Mathematical theory later came to be known as the Shannon Weaver model of communication or “mother of all models.” This model is more technological than other linear models messages or the receiver who translates the message from signals.

Concepts in Shannon Weaver Model

Sender (Information source) – Sender is the person who makes the message, chooses the channel and sends the message.

Encoder (Transmitter) –The encoder is the sender who uses a machine, which converts messages into signals or binary data. It might also directly refer to the machine.

Channel –Channel is the medium used to send a message.

Decoder (Receiver) – The decoder is the machine used to convert signals or binary data into

Receiver (Destination) –The receiver is the person who gets the message or the place where the message must reach. The receiver provides feedback according to the message.

Noise –Noise is the physical disturbances like environment, people, etc. which does not let the message get to the receiver as what is sent (Thil et al., 2018).

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Figure: Shannon Weaver Model                                Source: Thil et al. (2018)

Schramm’s Model

According to Thil et al. (2018), The Schramm model is built on the theory that communication is a two-way street, with a sender and a receiver. Charles Egerton Osgood popularized the notion that communication was circular rather than linear, meaning that it required two participants to take turns sending and receiving a message.

Components of Osgood-Schramm

Most communication models have different components that help to identify the structure of the model. In the Osgood-Schramm model, the components are fairly simple:

Sender: This is the person who encodes (converts) and sends the message.

Message: This is the content being shared between the parties.

Receiver: This is the person who decodes (interprets) the message.

Semantic barriers: The backgrounds, beliefs, experiences, and values that influence how the sender conveys a message, and how the receiver interprets it.

 

Diagram: Barriers of communication     Source: Thil et al. (2018).

Berlo’s Model

In 1960, David Berlo postulated Berlo’s Sender-Message-Channel-Receiver (SMCR) model of communication from Shannon Weaver’s Model of Communication (1949). He described factors affecting the individual components in the communication making the communication more efficient. The model also focuses on encoding and decoding which happens before the sender sends the message and before the receiver receives the message respectively (Thil et al, 2018)

Berlo’s Model has mainly, four components to describe the communication process. They are sender, message, channel and receiver.

 

Figure: Berlo’s Model communication model    Source: Thil et al. (2018).

Systems used in businesses to communicate stakeholders (1.1)

McLean (2017) said that Communication systems used in business to communicate with stakeholders are mainly classified as a formal and informal method of communications………………..

 

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