Table of Contents
2.0 Company overview.
2.1 Business background.
2.4 Business Core Value.
Proposed Business Objectives 2014.
3.0 Industry and Market Analysis.
3.1 Industry Analysis.
3.2 PESTLE Analysis.
3.3 Competitors Analysis.
3.4 Customers Analysis.
4.0 Internal business strengths and weaknesses.
5.0 Business differentiation.
6.0 Competitive advantage.
7.0 Marketing Strategy.
7.1.1 Consumers Segmentation for Proposed Business 2014.
7.3 Proposed Business Targeting for 2014.
7.5 Marketing mix decision for the proposed business 2014.
7.5.1 Proposed business marketing mix plan.
7.5.2 Milestones for 4 Ps Development in 2014.
8.0 Sales Strategy.
8.1 Scott and Bruce’s model for the proposed business.
8.1.1 The proposed business growth following Scott and Bruce’ model
8.2 Customer Retention and Customer Relationship Management (CRM).
5.1 Customer relationship management by the proposed business.
9.0 Marketing Budget for the proposed business 2014.
7.2 Proposed business marketing budget 2014.
10.0 Evaluating and controlling business activities.
10.1 Proposed business evaluation and control 2014.
10.2 Contingency Ideas.
10.2.1 Contingency ideas for the proposed business:
11.0 Corporate Strategy and Control
11.1 Business Operation Model
11.2 Designing corporate strategic model/operating model for the proposed business.
11.3 Corporate strategic model or operating model for the proposed business.
12.0 Proposed Business Management
12.1 Business Structure.
12.2 Business management
13.0 Summary of financial activities.
13.1 Sources of finance.
13.2 Estimated Cash flows for the proposed business from March – December 2014.
13.3 Forecasted Income Statement for the proposed business by December 2014.
13.4 Estimated Balance sheets for the proposed business.
The number of private sector businesses, particularly entrepreneurship, in the UK has been increasing significantly in recent years, where it has reached around £5m in 2014 beating the records of last year (National Statistics, 2014). This report includes a business plan showing how a new proposed business venture in the UK can achieve a low-risk future growth strategy to maximize the probability of security and financial soundness,
2.0 Company overview
2.1 Business background
The proposed business name is “Organic Health” and its proposed business is wholesaling organic fruits and vegetables in London, UK. The proposed business is a new start-up business, and it will be an entrepreneurship business with partners that means the structure of the business is a partnership. The key products are organic fruits including apple, banana, blueberry, pears, strawberry, etc. The products may also include organic salad like lettuce, mixed leaves, tomato, cucumber, etc.
The mission is the concise communication of strategies with business definitions as well as competitive advantages (Kotler et al. 2009).
The mission of the proposed business is to take care of people’s health by providing healthy foods and creating value making a difference.
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Vision is the statement of the business purpose to outline what the company wants to be as well as concentrate in the future. In fact, this is the source of inspiration for business success (Kotler et al, 2009).
The vision of the proposed business is to be one of the major organic food wholesalers in the UK and to maximize its profit and productivity.
2.4 Business Core Value
A core value is the operating philosophy and principles that will guide the internal business conduct as well as its relationship with its customers and partners (Kotler at al, 2009).
The core value of the proposed business is to build up a united and devoted team that is passionate about being the best in selling providing excellent customer service.
The mission and vision are the philosophy as well as direction for the business where objectives are measurable goals. Consequently, mission and vision should be tuned into objectives to guide the management (Palmar, 2002).
The key products are organic fruits including apple, banana, blueberry, pears, strawberry, etc. The products may also include organic salad like lettuce, mixed leaves, tomato, cucumber, etc.
The products will be supplied directly from the UK farmers in the countrysides, and the products will be sold to the retailers including high street markets and shops, catering and restaurants, supermarkets, etc. The products may also be sold through online and home delivery. The services to the consumers may be through face-to-face, telephone, email, fax, postal letters, responding through online-ordering, etc. The advertisement of the business and its products may through leafleting, posturing, internet, newspapers,………………………