Table of Contents
2.0 SWOT and PESTEL analysis for Starbucks.
2.1 SWOT analysis.
2.2 PESTLE analysis.
3.0 Evaluate how the popularity of CSR has influenced the business and how the company is addressing its CSR goals.
3.1 Evaluate how the popularity of CSR has influenced the business.
3.2 How Starbucks is addressing its CSR goals.
4.0 Compare and contrast the different styles of leadership, and recommend a suitable leadership style that will help Starbuck grow.
4.1 Compare and contrast the different styles of leadership.
4.2 Recommend a suitable leadership style that will help Starbuck grow.
5.0 Importance of organizational culture on the processes at Starbucks.
Importance of organizational culture on the processes at Starbucks.
6.0 Reflective report
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves that was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle’s Pike Place Market and headquartered in Seattle, Washington. As being the world’s largest coffeehouse chain the company operates over 30,000 locations worldwide in more than 70 countries (STARBUCKS, 2020). This report aims to discuss various contexts of business and their application to Starbuck. The report outlines SWOT and PESTEL analysis for Starbucks, CSR and influences to attain the goals. Then, the report discusses different leadership styles and recommendation styles for Starbucks, organizational structure and importance for Starbucks. Finally, the paper involves a reflective essay on my experience in writing this report.
2.0 SWOT and PESTEL analysis for Starbucks
2.1 SWOT analysis
SWOT is a very significant tool to find out and analyze the internal environmental factors within a business framework. The letters refer to strengths, weakness, opportunities, and threats the business face while operating the process and functions.
The main strengths of the company comprise that the company assures the customers of quality products and services. As the largest food chain, the company has financial stability and monetary controls (Tuten, 2019). The company created the brand image and social connection with goodwill. Having an online entity the company reaches a global context and internationalization.
Tuten (2019) states that Starbuck serves several products like hot breakfast, lunch, snacks and sweets, bakery and many others and for manufacturing these the company needs to depend on the suppliers which cause huge loss unless the suppliers respond in time. Costly products disappoint some cases.
Starbuck has a wide expanded business market. The company operating its business online connects most of the remote customers and engagement to the company and various products (Perera, 2017). Supermarket involvement increases their sales. The workforces of the company are continuously trying for new products innovations.
According to Perera (2017), the New entry of a new business company creates competitors for the business. The price and supply of their coffee are unpredictable which may hamper the profits generation. Employee relations and industrial disputes may impact the progress as threats for Starbucks.
2.2 PESTLE analysis
PESTLE analysis discusses various external environmental factors within business and business contexts. The PESTLE tool encompasses the political, economic, social, technological, legal, and ecological factors that impact the business externally (Perera, 2017).
According to Perera (2017), Political factors are the governmental structures and their rules and policies framed for the business. Political issues arise for the changes of government and administration in the executives’ management of the government. Besides, political clashes and strikes seriously impact the business.
Tuten (2019) states that Economic factors at Starbucks are fund management, shareholders contribution and revenue income, and costs management within the business. As the global economic changes and its influences also on the company, this effect decreases the net profits.
Starbuck as the world’s largest coffeehouse chain, they offer several country people and people from diverse society and culture. Various cultured customers at Starbucks wish to have their traditional foods and items (Perera, 2017). Social behaviors, customs, norms, and different tastes helped the company to segment its business.
Technology at present covers all the features and functions of the business (Perera, 2017). Starbucks operates its business through its online approaches like websites that promote the business. Application of new design and development of their website can easily connect the people and serve them.
Tuten (2019) states that the Legal factors of the company are the local government laws and regulations for the operation of the business and customers’ help. The statutes by the local agencies and law enforcement set the customer’s rights and duties of the business, managers, and owners for employment. Several acts like the employment act, equal pay act, equality act etc. are defined as the legal factors for Starbuck………………………………