Contemporary Developments in Business and Management _Telefonica (GC708)
Executive Summary
The current report is divided into two parts, the first part is based on the primary external influences on business and the second part represents the concept of globalization and ‘guarded globalization’ aligned with the business operations. In the first part, a number of primary external factors have been analyzed, affecting the business of O2, such as wages, Brexit, R&D, technology, radiation, innovation, and Equality Act 2010. For example, the Equality Act of 2010 represents the fact that the company needs to strictly eliminate any practices relevant to gender discrimination. Besides this, the political, as well as economic factors, have direct impacts on the growth of O2 due to the reason of fluctuating economy, exchange rates, fluctuating GDP, high inflation, and Brexit. Apart from this, globalization can also influence the business process of O2, as it leads to increasing interconnectivity among the global economies. For ensuring the positive impacts of globalization, the policymakers focus on changing and making new rules relevant to international business standards, which can be termed as guarded globalization. However, in order to expand the area of business through following the ‘guarded globalization’, O2 needs to focus on the implementation of training programs and educational supports, for improving customer delivery services, in order to achieve the desired position in the UK telecommunication sector.
Table of Contents
Task 1.
Introduction.
Telefonica UK Limited Profile.
The primary external influences and specific importance of each influence.
Conclusion.
Task 2.
Introduction.
Globalization and “Guarded” globalization.
Analysis.
Effectiveness of the response of the organization.
Recommendations.
Conclusion.
References.
Task 1
Introduction
This task will consider the primary external influences to which O2 is subject, as well as briefly explain the specific importance of each influence.
Telefonica UK Limited Profile
Telefonica UK Limited, trading as O2 is a telecommunication services provider in the United Kingdom, founded in 1985 by John Carrington and headquartered in Slough, Berkshire, England. It is a subsidiary of Telefonica, the Spanish multinational organization.
The annual revenue in the UK in 2017 is 6.8 Billion Euros. As of 2017, O2 has a subscriber base of 32 million connections encompassing 2G, 3G, and 4G services across the nation and employs an aggregate of 6700 employees. The organization has been engaging in its sustainability practices to reduce its carbon footprint. Besides other sustainable efforts, the organization has launched the O2 Recycle, which accepts customers’ old mobile devices and enables the customers to reduce their individual impact on the environment (O2, 2018).
ANALYTICAL TOOL
Before answering the questions, it is appropriate to mention various organizational analytical tools such as PESTEL, SWOT, and PORTERS FIVE Forces that an organization can utilize to estimate its treats or competitiveness in all aspects of the business environment. These include Micro, Meso, and Macro. However, for a better evaluation of the strategic tools in analyzing the external environment, the PESTLE analysis has been demonstrated in the following sections.
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THE PRIMARY EXTERNAL INFLUENCES AND SPECIFIC IMPORTANCE OF EACH INFLUENCE.
The business environment is defined as a set of various political, economic, social, and technological forces that impact the business processes of an organization in a positive or a negative way and these forces are largely out of control of the business organizations. It involves both the internal and external environment of an organization and refers to those aspects of the surroundings of the business enterprise which have an influence on the functioning of business (Jain et al. 2006)………………….
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