Community Management Assignment-1 (GC01608)

Table of Contents

Introduction.

2.0 Nature of the business.

2.1 Business background, structure and nature.

2.2 Avon’s vision and mission.

2.3 Goals and objectives.

3.0 Customer analysis.

3.1 Customers of Avon.

3.2 How Avon meets customer expectations.

4.0 SWOT and PESTLE Analysis.

4.1 SWOT Analysis.

4.2 PESTLE Analysis.

5.0 Role and support of employees.

5.1 Role of employees within organizations.

5.2 How employees support in achieving organizational goals.

6.0 Importance of training and development to organizations.

7.0 Role of line managers and their importance in businesses.

8.0 Skills and knowledge needed to carry out the role.

9.0 What training and development requirements need to be considered.

Conclusion.

References.

Introduction

Organizational analysis refers to the process of understanding the work environment, business operations, and reviewing the business development. The main aims of organizational analysis to find out the challenges and crises of a business, and to find out solutions for overcoming these crises and solutions (Kotler et al. 2014). This paper first outlines the business background, structure and nature of a business, called Avon, along with its mission and vision, aims and objectives.

Then, this paper conducts a customer analysis for Avon. Next, SWOT and PESTLE analysis are done to analyze both the internal and external business environment of Avon. Then, this paper explains the roles and supports of employees and the importance of training and development in Avon. Finally, this paper outlines the roles of line managers and the skills needed to carry out the role.

2.0 Nature of the business

2.1 Business background, structure and nature

Avon is a private company with a large entrepreneurship business. This company is a marketer and production house of beauty products. Avon helps women all over the world to have beauty in their lives. In the terms of Avon the meaning of beauty is providing their consumers the perfect shade of lipstick; help a woman to support her family by offering her a job opportunity; support a woman to have her first mammogram when she needs it. Avon has become one of those companies whose brochures are seen by six million women every 3 weeks. Avon provides its consumers better quality and creative products at a reasonable price. Avon sells make-up, fragrance, skincare products like ANEW skincare, Skin so soft, moisturizers, skin toners, eye care, bath and body products and also products for men. Avon has also a large collection of accessories, lingerie, jewelry, well-being products etc. Avon is one of the famous names in beauty industries all over the world (Avon Annual Report, 2017).

2.2 Avon’ vision and mission

Kotler et al. (2014) suggested that vision means the point of their business they want to see themselves in the near future and mission of a business means the planning of that business through which they will reach that point of their target. Avon’s vision is to be the top retailing company of cosmetics in the health and beauty section of the UK. To make the vision possible, Avon’s mission is to provide standard quality products to their customers at a cost-friendly price with remarkable customer care service and do more promotional works to benefit their business.

2.3 Goals and objectives

The goals and objectives of a business are part of its business planning. Goals and objectives are settled to plan their activities to accomplish their mission of business over a certain period of time (Torrington et al., 2014). Avon (2017) stated that Avon’s goals are to grow their business more and increase their performance to have a greater amount of revenue and profit. The objectives of Avon are given below:

1. To increase their market shares in the regional area from 12% to 20% by the end of 2018.
2. To increase their collection of products by launching at least 6 more products including products for men by December 2018.
3. To achieve 85% satisfied and loyal customers by the end of 2018.
4. To increase their worker’s retentiveness by 75% by December 2018.
5. To increase 6% sales revenue, 4% gross profit and 3% net profit by December 2018.

3.0 Customer analysis

3.1 Customers of Avon

Avon’s main target customers are women. However, Avon also has a collection of products for men and children. Therefore, it is an organization of business to customer based. Their ultimate customers are the regional public involving men, women and children in the regional areas of the UK. The summaries of target consumers of Avon are given below

Following the current UN estimates, The United Kingdom has about 66.57 million populations in 2018. Office for National Statistics updates their documentation every year’s June depending on statistics of migrations and fertility. In 2011, the last census of the UK was done, and the populations were 63,181,775. In 2001 it was 58,789,194. According to the census, UK’s position is 21^st among the largest populated countries in the world.

Table: proposed business’s customer characteristics

3.2 How Avon meet customer expectation

Avon Annual Report (2017) suggests that to entice their main customers’ women, Avon applies a unique selling strategy. Therefore, they offer beauty products along with skincare products to their customers. Avon manufactures their products in the kind which women can wear them all time, in-home or in works. Additionally, their fragrance-related products are also very enticing. This is how Avon assures their product quality for their customers………………….

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