• Home
  • Study Resources
    • group1
      • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
        • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Leadership & Management
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
    • group2
      • Research
        • DBA Thesis
        • Dissertation Undergraduate
        • Dissertation Postgraduate
        • M.Phil / P.H.D Thesis
    • group3
      • Research Proposal
        • DBA Research Proposal
        • Proposal for Undergraduate
        • Proposal for Postgraduate
        • M.Phil / P.H.D Proposal
    • group4
      • Others
        • HND in Business
        • HND in Education
        • HND in health / social care
        • Knowledge Management
  • Blog
  • About Us
  • Contact Us
    • RegisterLogin
    • GET STARTED
Global Coursework
  • Home
  • Study Resources
    • group1
      • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
        • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Leadership & Management
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
    • group2
      • Research
        • DBA Thesis
        • Dissertation Undergraduate
        • Dissertation Postgraduate
        • M.Phil / P.H.D Thesis
    • group3
      • Research Proposal
        • DBA Research Proposal
        • Proposal for Undergraduate
        • Proposal for Postgraduate
        • M.Phil / P.H.D Proposal
    • group4
      • Others
        • HND in Business
        • HND in Education
        • HND in health / social care
        • Knowledge Management
  • Blog
  • About Us
  • Contact Us
  • RegisterLogin
  • GET STARTED

Change Management

Global Coursework has huge resources and study materials for students across the world. It has now over 10 millions documents
  • Home
  • Blog
  • Change Management
  • Changes of strategies and Strategic Direction (GC034)
Changes of strategies and Strategic Direction

Changes of strategies and Strategic Direction (GC034)

  • Categories Change Management
  • Comments 0 comment

Table of Contents

1.0 Introduction.

2.0 The changes in strategy and strategic direction over the last 10 years in Apple Inc.

2.1 Organisational Structure.

1.2 Organizational Culture.

1.3 Business environment

1.4 Market forces.

1.5 Changing of Leadership.

3.0 Role of Apple’s business functions.

3.1 Human Resource Management (HRM)

3.2 Accounting and Finance.

3.3 Operational Management

3.4 Marketing.

3.5 Motivation program used by Apple Inc.

4.0 Apple’s strategy for the next decade.

5.0 Conclusion.

References

1.0 Introduction

Changes in strategies and strategic direction in modern organizations like Apple have been significant issues. According to Mullins (2014), the market forces and business environments, organizational culture and structure, business functions including human resource management, marketing, operational management, change management, leadership, and management are playing significant roles in the changes of business strategies and strategic directions. This paper evaluates several issues related to changes in strategies and strategic directions in Apple Inc.

In the first section, the changes in strategies and strategic directions in Apple Inc have been analyzed. Then, these changes have been related to the changes in organizational culture and structure, market forces and business environment, and strategic leadership.

The second section evaluates the role of Apple’s business functions including human resource management, operations management, marketing, and accounting and finances.

The third section of this report focuses on Apple’s motivational program. Finally, this paper provides recommendations for Apple regarding its strategy changes and strategic directions.

Our Recommended Resources:

Analysis of change at AWWA (Asian Women’s Welfare Association)

Organizational Change management of BA (Hons)

2.0 The changes in strategy and strategic direction over the last 10 years in Apple Inc.

   1.1 Organisational Structure

According to Mullins (2014), organizational structures are mainly classified as a hierarchical structure, flat structure, and matrix structure. Apple Inc’s structure is a hierarchical structure that has given huge success to the business of Apple Inc. Simplicity is the major advantage of Apple’s organizational structure.

The Chief Executive (CEO) keeps the power to control all of the departments including legal, retail, operations, software, design, iOS, software engineering, global communication, and product development (Apple Annual Report, 2015). The structure of Apple focuses on centralized decision making. The CEO and board of directors make all of the business decisions which are followed by the down line straightly to every individual staff (Lashinsky, 2014).

The structure of Apple helps to grab any opportunities identified by the CEO and board of directors. This means Apple’s structure is effective and efficient.

   1.2 Organizational Culture

Mullins (2014) said organizational culture is a key factor in a business’s success. Briton and Gold (2013) classified the organizational culture as a role culture, task culture, power culture, and person culture. Apple Inc practices mix culture that determines capabilities in supporting any kind of changes, new strategies, and new policies.

Apple has been able to develop its staff effectively and integrated its employees into the business culture which has been supporting Apple to bring rapid innovation in products including iPhone, Apple Watch, iPad, iMac, MacBook. Along with business strengths, Apple’s organizational structure imposes challenges and limits to the business. In addition, Apple has been able to match its organizational structure properly with the business dynamics.

Apple’s culture also supports its leadership including a number of significant characteristics such as top-notch excellence, creativity, innovation, secrecy, and moderate combativeness. These characteristics provide success and competitive advantages, rapid innovation process. However, the organizational structure of Apple brings challenges because of a moderate degree of combativeness and secrecy. In addition, Apple has more room for improvement in its human resource capabilities.

  1.3 Business environment

Kotler et al. (2014) classify a business’s environment as the macro-business environment and a micro-business environment. The macro or external business environment can be analyzed using the PESTLE analysis tool. The micro or internal business environment can be analyzed using the SWOT analysis tool. The application of these tools on Apple’s business discloses that the business environment has profound effects on business performance………

 

For Full Documents Click Download Button

Free – Download Checkout Added to cart

 

  • Share:
author avatar
Editorial Team

Previous post

Organizational Change Management in Education (GC032)

Next post

Analysis of change at AWWA (Asian Women’s Welfare Association (GC028)

You may also like

Change Management Assignment with AWWA
Change Management Assignment with AWWA (GC01746)
24 October, 2021
Strategic Change and Organization Assignment
Strategic Change and Organization Assignment (GC01745)
24 October, 2021
Change Management and Strategic Leadership Sample Assignment
Change Management and Strategic Leadership Sample Assignment (GC01744)
24 October, 2021

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Treading Quarry

    Impact of Information Technology on Employee Performance in Retail Sector (GC02036)
    Impact of Information Technology on Employee Performance in Retail Sector (GC02036)
    11Jan2022
    Unit 16: Managing Communications, Knowledge and Information (GC015)
    Unit 16: Managing Communications, Knowledge and Information (GC015)
    04Feb2020
    Strategic Macro-Environmental Factor Analysis (GC012)
    Strategic Macro-Environmental Factor Analysis (GC012)
    04Feb2020
    Three Types of Economies and Economic Problem of Scarcity (GC011)
    Three Types of Economies and Economic Problem of Scarcity (GC011)
    04Feb2020
    Unit 16: Managing Communications, Knowledge & Information (GC010)
    Unit 16: Managing Communications, Knowledge & Information (GC010)
    04Feb2020
    Managing Communications, Knowledge & Information (GC009)
    Managing Communications, Knowledge & Information (GC009)
    04Feb2020
    The Macro Environment And Business (GC005)
    The Macro Environment And Business (GC005)
    04Feb2020
    Significance of Micro-Environment And the Context of Economics (GC004)
    Significance of Micro-Environment And the Context of Economics (GC004)
    04Feb2020
    Briefly Describe the Term Macro Economics (GC003)
    Briefly Describe the Term Macro Economics (GC003)
    04Feb2020
    HND in Nursing: Group Clinical Supervision (GC002)
    HND in Nursing: Group Clinical Supervision (GC002)
    04Feb2020

    Login with your site account

    Lost your password?

    Not a member yet? Register now

    Sign up for Newsletter

    Become an Instructor

    Join our community of students around the world and sell your courses.

    Learn More

    Our Main Categories

    • Business
    • DBA Research Proposal
    • Research Proposal
    • Research
    • Blog

    Get To Know Us

    • Home
    • Privacy
    • Terms
    • About Us
    • Contact Us

    Contact Us

    • info.globalcoursework@gmail.com
    • +44(0)7805072437
    • 56B Bigland Street, London, E1 2ND UK.
    Facebook-f Twitter Linkedin-in Youtube

    Global Coursework all Copyright Reserved @2020

    • Home
    • Privacy
    • Terms
    • About Us
    • Contact Us
    [miniorange_social_login shape="longbuttonwithtext" theme="default" space="4" width="240" height="40"]

    Login with your site account

    Lost your password?

    Not a member yet? Register now

    Register a new account

    Are you a member? Login now