• Home
  • Study Resources
    • group1
      • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
        • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Leadership & Management
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
    • group2
      • Research
        • DBA Thesis
        • Dissertation Undergraduate
        • Dissertation Postgraduate
        • M.Phil / P.H.D Thesis
    • group3
      • Research Proposal
        • DBA Research Proposal
        • Proposal for Undergraduate
        • Proposal for Postgraduate
        • M.Phil / P.H.D Proposal
    • group4
      • Others
        • HND in Business
        • HND in Education
        • HND in health / social care
        • Knowledge Management
  • Blog
  • About Us
  • Contact Us
    • RegisterLogin
    • GET STARTED
Global Coursework
  • Home
  • Study Resources
    • group1
      • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
        • Business
        • Accounting & Finance
        • Business Environment
        • Business Law
        • Business Plan
        • Change Management
        • Economics
        • Human Resource Management
        • Innovation and Entrepreneurship
        • Leadership & Management
        • Operation Management
        • Organisational Behavior
        • Project Management
        • Sales & Marketing
        • Strategic Management
    • group2
      • Research
        • DBA Thesis
        • Dissertation Undergraduate
        • Dissertation Postgraduate
        • M.Phil / P.H.D Thesis
    • group3
      • Research Proposal
        • DBA Research Proposal
        • Proposal for Undergraduate
        • Proposal for Postgraduate
        • M.Phil / P.H.D Proposal
    • group4
      • Others
        • HND in Business
        • HND in Education
        • HND in health / social care
        • Knowledge Management
  • Blog
  • About Us
  • Contact Us
  • RegisterLogin
  • GET STARTED

Business Plan

Global Coursework has huge resources and study materials for students across the world. It has now over 10 millions documents
  • Home
  • Blog
  • Business Plan
  • Business Plan Sample Assignment (GC0668)
Business Plan Sample Assignment

Business Plan Sample Assignment (GC0668)

  • Categories Business Plan
  • Comments 0 comment

Executive summary

The aim of this paper is to develop a marketing and marketing communication plan (recognized as a marketing campaign) for the Kensington and Chelsea Police and provides recommendations for Kensington and Chelsea Police and Metropolitan Police on how to prevent and control hate crimes and related incidents. The study finds that hate crimes in the UK soared 41% after the Brexit/EU Referendum and 19% increased in 2016 in compare to 2015. The main audiences of Kensington and Chelsea Borough are local community people come from different ethnic (race, religion, colour, national) backgrounds, and local polices and support teams. The target audiences are the people who live in other borough but pass by or work in the Kensington and Chelsea Borough. Yorkshire Police is the main competitor of Kensington and Chelsea Police. SCEPTICAL analysis and SWOT analysis show that Kensington and Chelsea Police are facing several challenges along with weaknesses to control and prevent hate crimes.

However, the study finds there are opportunities for Kensington and Chelsea Police to overcome these challenges and weakness. The study develops marketing plans as a marketing campaign for Kensington and Chelsea Police within the budget (£5000) and timeframe (12 months) given by Metropolitan Police. The study suggests to apply different tactics including print media and content marketing tools, social media (including Facebook, Twitter, and LinkedIn), Metropolitan Police’ website, outdoor advertising, and word-of-mouth (WOM) and electronic word-of-mouth (EWOM) marketing to increase awareness among the community people and control and prevent hate crime. The study suggests the Kensington and Chelsea Police and Metropolitan Police to use analytical tools including www.route.org.uk and: www.cision.com to review, monitor, and measure the performance of the marketing and advertising.

 

Table of Contents

Executive summary.

1.0      Introduction.

2.0 Situation Analysis.

2.1. Company Background.

2.2. Consumers.

2.3 Competitors.

2.4 SCEPTICAL Analysis.

2.5 SWOT Analyses.

3.0 Objectives.

3.1 Marketing objectives.

3.2 Marketing communication objectives.

4.0 Strategy.

5.0 Recommendations.

5.1. Tactics.

6.0 Action.

7.0 Controlling.

7.1 Measuring print media and digital OOH.

7.2 Measuring content and social media marketing.

7.3 Reporting and survey.

  1. Conclusion.

References.

Reflective Report

1.0  Introduction

Hate crime has been increasing in the UK, mainly after the EU referendum.  Kensington and Chelsea Police along with local authority are looking for ways of maximizing tactics to arrest those responsible for these crimes or encourage victims to come forward and report. The aim of the paper is to provide recommendations for a new marketing communications campaign for Kensington and Chelsea police to raise awareness among audiences and victims about hate crimes, and control and prevent hate crimes reporting.

2.0 Situation Analysis

2.1. Company Background

Kensington and Chelsea Police have been dealing with several crimes and offences, whereas hate crime is a major one (Metropolitan Police, 2016). According to Metropolitan Police (2017), although domestic abuse hates crime in Kensington and Chelsea Borough decreased by 9.06% from 990 crimes in 2015 to 930 crimes in 2016, the hate crimes have increased in other sectors. Homophobic hate crime increased by 40.46% from 59 crimes in 2015 to 83 crimes in 2016. Islamophobic hate crimes increased by 22.50% from 40 crimes in 2015 to 49 crimes in 2016. The racist and religious hate crimes raised by 9.05% from 431 crimes in 2015 to 470 crimes in 2016 (details in Appendix A). International Business Times (2016) stated that hate crimes in the UK soared 41% after the Brexit/EU Referendum and 19% increased in 2016 in compare to 2015. El-Amin (2017) also reported 19% of increased hate crime from 50,641 in 2015 to 62,518, where Islamophobic hate crimes increased by about 300%. BBC (2016) reported that race and religious hate crimes rose 41% in the UK after the Brexit vote. ITV (2016) reported that UK police logged 170 hate crimes a day (details in Appendix B).

Our Recommended Resources:

Unit 7 Business Strategy Assignment with Volkswagen

Assignment on The Business Strategy

2.2. Consumers

The main audiences of Kensington and Chelsea Borough are local community people come from different ethnic backgrounds, local polices and support teams, the people who live in other borough but pass by or work in the Kensington and Chelsea Borough (Kensington and Chelsea Police, 2017). In addition, the target audiences include perpetrators, business owners, visitors, and victims. The police officers also focus on different locations across London including mosques, synagogues, gay clubs to listen to their concerns (Metropolitan Police, 2016). As Islamophobic hate crimes increased by 300% in the UK in 2016 (El-Amin, 2017), the Muslims will come under deep consideration.

2.3 Competitors

Yorkshire Police is the main competitor of Kensington and Chelsea Police because it is very close to the Metropolitan Police (Metropolitan Police, 2016). The Yorkshire Police along with UK Crime Commissioner launched a hate crime awareness campaigns in 2016 (included in Appendix J). The name of the campaigns was “Hate Hurts”. The campaigns launched in 2016 that will run until 2017 to raise awareness among the people about hate crimes and how the police and concerned partners can support. This campaign has also been working coincides with National Hate Crime Awareness Week launched on 8 October 2016 to give a better understanding to the people about hate crimes, different strands of hate crimes, and how to prevent or report (West Yorkshire Police, 2016)………..

 

 

For Full Documents Click Download Button

Free – Download Checkout Added to cart

  • Share:
author avatar
Editorial Team

Previous post

Global Business Management Assignment (GC0667)

Next post

Unit 7 Business Strategy Assignment with Volkswagen (GC0669)

You may also like

Business Decision Making Sample Assignment
Business Decision Making Sample Assignment (GC02230)
30 December, 2021
Business Communication Assignment 2
Business Communication Assignment 2 (GC01830)
2 November, 2021
iUCT21 Principles and Practice of Complementary Therapies (GC01829)
2 November, 2021

Table of Contents 1.0        Introduction. 2.0        Complementary therapies. 2.1 Therapy 1: Physiotherapy. Concept Origins & Development Therapy Objectives. Regulations & Legal Obligations. Training Required. Key Aspects of Good Clinical Practice. …

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Treading Quarry

    Impact of Information Technology on Employee Performance in Retail Sector (GC02036)
    Impact of Information Technology on Employee Performance in Retail Sector (GC02036)
    11Jan2022
    Unit 16: Managing Communications, Knowledge and Information (GC015)
    Unit 16: Managing Communications, Knowledge and Information (GC015)
    04Feb2020
    Strategic Macro-Environmental Factor Analysis (GC012)
    Strategic Macro-Environmental Factor Analysis (GC012)
    04Feb2020
    Three Types of Economies and Economic Problem of Scarcity (GC011)
    Three Types of Economies and Economic Problem of Scarcity (GC011)
    04Feb2020
    Unit 16: Managing Communications, Knowledge & Information (GC010)
    Unit 16: Managing Communications, Knowledge & Information (GC010)
    04Feb2020
    Managing Communications, Knowledge & Information (GC009)
    Managing Communications, Knowledge & Information (GC009)
    04Feb2020
    The Macro Environment And Business (GC005)
    The Macro Environment And Business (GC005)
    04Feb2020
    Significance of Micro-Environment And the Context of Economics (GC004)
    Significance of Micro-Environment And the Context of Economics (GC004)
    04Feb2020
    Briefly Describe the Term Macro Economics (GC003)
    Briefly Describe the Term Macro Economics (GC003)
    04Feb2020
    HND in Nursing: Group Clinical Supervision (GC002)
    HND in Nursing: Group Clinical Supervision (GC002)
    04Feb2020

    Login with your site account

    Lost your password?

    Not a member yet? Register now

    Sign up for Newsletter

    Become an Instructor

    Join our community of students around the world and sell your courses.

    Learn More

    Our Main Categories

    • Business
    • DBA Research Proposal
    • Research Proposal
    • Research
    • Blog

    Get To Know Us

    • Home
    • Privacy
    • Terms
    • About Us
    • Contact Us

    Contact Us

    • info.globalcoursework@gmail.com
    • +44(0)7805072437
    • 56B Bigland Street, London, E1 2ND UK.
    Facebook-f Twitter Linkedin-in Youtube

    Global Coursework all Copyright Reserved @2020

    • Home
    • Privacy
    • Terms
    • About Us
    • Contact Us
    [miniorange_social_login shape="longbuttonwithtext" theme="default" space="4" width="240" height="40"]

    Login with your site account

    Lost your password?

    Not a member yet? Register now

    Register a new account

    Are you a member? Login now