Table of Contents
2.0 Aims and objectives, mission, and vision.
Aims and objectives.
3.1 Description of business.
3.3 Market analysis.
3.4 Market plan.
3.7 Management and operation.
4.0 Financial Data.
4.1 Sources of finance for Peace Essentials 2018.
4.3 Forecasted Income Statement for Peace Essentials- 2018.
4.4 Estimated Balance Sheets for Peace Essentials-2018.
4.5 Break-event analysis.
Any business purposed organization needs to have a well-formed business plan. Here is the business plan for a small and medium rather reputed business firm named “Peace Essentials”. Peace Essentials Ltd exists its business in East London since 2010. They generally offer Islamic dress according to the Islamic dres code. They provide Islamic books, Kids’ books, Perfumes, Islamic CDs, VCDs, etc. The four-section of this paper will discuss four different analyses. At the beginning of the report, this paper will analyze the aims, vision, mission, and objectives of the company ‘Peace essentials’. Secondly, it will appear with the discussion on the definition and the explanation of business and business-related terms, its scopes, its marketing strategies, etc. Then this report will estimate the final data including forecasted income statement, source of finance, break-events occurs, etc. And last, this paper summarises the business plan and explains how the Peace Essential Company will implement this plan for their business.
2.0 Aims and objectives, mission and vision
Aims and objectives
The main goal of Peace Essentials’ is to gain expected profits for their business by developing and enlarging its business in the local market.
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The major objectives of the Peace Essentials’ are as follows:
- To improve net profit by 3% within December 2018
- To increase its local market business share by more than 16% by December 2018
- To introduce at least four products in the market at the last of 2017,
- To gain the highest level satisfaction of customer ensuring the proper services by the well-trained staffs
- To develop employee relations to improve business growth and customer services and satisfaction
- To increase the minimum 5% sale revenue by the end of 2018
Mission and vision
The vision of a business refers to the target point where the business wants to reach, where the mission of a business refers to the ways of reaching the desired point of business (Kotler et al., 2014). In terms of Peace Essentials, its vision is to be a leading retailer of Islamic books, clothing, and perfumes in the local market, and the mission is to reach customers by providing excellent customer services and offering quality products at reasonable prices (Peace Essentials, 2017).
3.1 Description of business
Peace Essentials’ Ltd has made epoch-making changes in their business terms and goals for the betterment of their business by promoting their products. This is a small and private limited company. This is a partnership company, whereas two brothers are owned by this business. Peace Essentials mainly supply from abroad including China and the Middle East. The clothing is mainly supplied from China and Dubai. The fragrance and alcohol-free perfumes are mainly supplied from Saudi Arabia, books are supplied from Bangladesh and Turkey, and other products are from China (Peace Essential, 2017).
The promotion of the products of any company relies on the qualities of those products. Peace Essentials’ Ltd has brought huge ranges of Islamic necessary products such as clothing and cosmetics with very standard quality. Their major products are Borka, Hijab, Iviya, Veils, Scarf, and men’s Panjabi. The company also provides various types of perfumes without alcohol and serves Meswak one kind tooth of the brush. Besides, they wish to sell various types of Islamic books such as the Holy Quran, the Holy Hadith, and other Fish (Research) books…………..