Table of Contents
2.0 Aims and objectives, mission and vision.
Aims and objectives.
3.1 Description of business.
3.3 Market analysis.
3.4 Market plan.
3.7 Management and operation.
4.0 Final data.
4.1 Sources of finance for Windle & Moodie 2018.
4.3 Forecasted Income Statement for Windle & Moodie- 2018.
4.4 Estimated Balance Sheets for Windle & Moodie-2018.
4.5 Break-event analysis.
This assignment describes the business plan for Windle Moodie salon. Windle Moodie is the award-winning and most reputed and popular salon in London city. They provide the best quality products to their customers and give them better treatment for hair, skin, etc. in this assignment, it is discussed that how small business liken Windle Moodie increases and develops their business by using marketing strategies. It also describes the marketing plan and competitor analysis. How Windle Moodie manages its business operation is also described.
2.0 Aims and objectives, mission and vision
Aims and objectives
Windle and Moodie’s aim is to target the customers and satisfy the customers. This salon also aims is to recruit skilled and professional hairstylists. Their aim is to gain profit by 20% each month. Attract customers through an online website is one of the aims of Windle and Moodie.
Windle and Moodie have several main objectives. These are described below:
- To increase customers rapidly.
- To recognize the salon in the international market in February 2019.
- To increase 10% profit each month.
- To recruit skilled and professional staff.
- To improve the shared business within January 2019
- To improve the customer’s need and demand.
- To develop and establish the salon equipment and accessories within December 2018
Mission and vision
Windle and Moodie Salon’s mission is to have reasonable price hair cutting, different hairstyles, different colors, designs, and shapes hairstyles and adopt new trends. They desire to be capable to attract their regular customers with a new approach and retain them. Regularly, they try to improve themselves by fulfilling each task completely. They provide friendly and personalized and first-class service (Windle & Moodie, 2017).
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3.1 Description of business
Windle & Moodie is one of the most popular and well-recognized hairdressers. It is an award-winning salon in London city. It is situated in Covet Garden, London. This is voted as the best London hairdresser. They give their customers the best service as they give services to the celebrity, models, etc. The team of Windle and Moodie Salon creates fashion season every year. Windle and Moodie work with famous photographers in fashion and beauty magazines in order to achieve prestige. The Windle and Moodie range combines new performance-driven styling as well as hair treatments (Windle & Moodie, 2017).
Windle Moodie’s range of products and the quality of products are increased day by day. There are major products in Winde Moodie. These are seven innovative shampoos, conditioners, and masques. These products contain high-quality antioxidants in order to protect, nurture, and promote shine in hair. They have unique technologies and ingredients of the products. WAM is also provided by Windle Moodie salon. The other products are different types of shampoos such as fortifying treatment shampoo, nourishing treatment shampoo, essential oil elixir, intense treatment masque, foundation spray, cream sheen, texture cream, curl enhancer, volcanic as wax, matte texture spray, sculpture hair spray, etc. They provide the best customer service to their customers.
3.3 Market analysis
Windle Moodie is the best hairdresser salon. Their main targeted customers are Men and Women and teenagers. Windle Moodie is situated in Covet, London. They have various ranges of products and customer services. Windle Moodie is an awarded salon. They work with renowned photographers and fashion beauty magazines in order to develop their salon strategies more and more. These are seven innovative shampoos, conditioners, and masques. These products contain high-quality antioxidants in order to protect, nurture, and promote shine in hair. They have unique technologies and ingredients of the products. WAM is also provided by Windle Moodie salon. The other products are different types of shampoos such as fortifying treatment shampoo, nourishing treatment shampoo, essential oil elixir, intense treatment masque, foundation spray, cream sheen, texture cream, curl enhancer, volcanic as wax, matte texture spray, sculpture hair spray, etc. They provide services using these high-quality products and also sell these products and increases their revenues and profits. The product ranges and targeted customers are shown in the following chart below…………………