Business Enterprise HND in Business Assignment Help (GC0934)

Table of Contents

Introduction:

Task 1.

Nature and objective of Cambridge Satchel Company:

Comparative analysis of Cambridge Satchel Company:

Task 2.

Identifying and discussing how Cambridge Satchel managed its weaknesses and methods deployed to reposition in the competitive market:

Measures put in place taking advantage of the opportunities in relation to personnel management.

Recommendation for expansion of Cambridge Satchel’s business:

Task 3.

3.1 Assessment of Cambridge Satchel Existing Business Objectives and Plans.

Revise in Business Plans To Incorporate Appropriate Changes.

Prepare an Action Plan to Implement the Changes.

Task 4.

Impact of the Proposed Changes on the Business and Its Personnel

Planning to Manage the Impact of Proposed Changes to Cambridge Satchel Company.

Monitoring of Improvements in the Performance of Cambridge Satchel Company:

Conclusion:

References.

Introduction:

The business environment in the UK is getting competitive day by day. To sustain this competitive market, organizations need a competitive advantage. Size of the organization matters, but it is not the sole determining factor (Barrow, Brown and Clarke, 2014). Many small and medium enterprises are flourishing in the UK’s market. Cambridge Satchel Company is one such company. Being appointed by Fashion Venture Partners (BVI) Ltd, I had investigated small businesses in the fashion accessory market. While investigating the market, I’ve found a highly successful company that has a bright long term prospect. This company is a Cambridge Satchel Company, a manufacturer of leather bags. This report will evaluate the performance of this company.

Task 1

Nature and objective of Cambridge Satchel Company:

Cambridge Satchel Company is an emerging bag manufacturing company based in Cambridge, London. Julie Deane and her mother founded this company in 2008. Though their initial investment was very little, through their perseverance and hard work, this small business expanded rapidly. Cambridge Satchel Company is offering the best quality leather bags to its customers, which are durable and fashionable. Cambridge Satchel Company has established a strong position in the market and created customer groups(Cinnamon, Helweg-Larsen, and Cinnamon, 2010). It is quickly establishing its products as a brand by promoting products by celebrities. Crossing the national boundary, Cambridge Satchel Company is selling products abroad. The company has established its own manufacturing facilities and gradually expanding its business. The company grew very rapidly. Within just three years, its turnover increased by 15000 pounds to more than 8 million pounds (Cinnamon, Helweg-Larsen, and Cinnamon, 2010).

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One of the key characteristics of Cambridge Satchel’s products is its origin. Products are made fully in England and people will get British touch in their every product. As the market competition is very high, Cambridge Satchel is focusing on product differentiation. Initially, its products were targeted at school-goers, doctors, and professionals. Now the company is presenting its products as a part of fashion by promoting them through celebrities. As the products are exclusive, it has popularity among customers. Through its better quality, the company has earned national and international fame.

Objectives of Cambridge Satchel Company are identified as below-

• To provide quality products to its customers
• To become a leading manufacturer of fashionable and British origin bags
• To build a strong brand name
• To expand business globally
• To diversify products to attract different customer groups

Internal and external factors affecting Cambridge Satchel:

Evaluating the business of Cambridge Satchel Company, several factors are identified which are affecting the business-

Market position: Cambridge Satchel has a strong market position and demand for its products is rising.

Client Portfolio: though the founders of the company targeted school-going children as potential users, this product is highly popular among all classes of people……………….

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