Business Commutation Presentation Notes (GC0720)
Business Commutation
Presentation Notes
Introduction
According to McLean (2016), Business communication means how a business organization shares messages or information to sponsor its product and services to its consumers by maintaining better customer service. Effective communication in business is very significant for the development of the business organization (Bovee, 2017). In addition, business communication supports the managers to do basic functions of the management including Organizing, Planning, Motivating, and Controlling.
Barriers and Challenges to Effective Communication
There are a number of communication barriers which are explained as follows:
Physical and physiological barriers
There are several physical and physiological barriers that create communication barriers including background noise, distance, malfunctioning and poor equipment, poor eyesight, bad hearing, and speech impediments (BMA Group, 2017).
Emotional and cultural noise
As BMA Group (2017) notes, emotional factors such as fear, sadness or anger, and cultural noise such as having to be right, trusting oneself to be superior or inferior to others affect the cultural background in different ways and create communication barriers.
Language
Speaking in different languages, having strong inflections, applying slang or jargon can create communication barriers in the workplace (BMA Group, 2017).
Lack of eye contact
It creates a communication barrier if there is a lack of eye contact when communicating. It is significant for both managers and employees to make proper eye contact in the workplace to reduce the communication barrier.
Information overload and lack of focus
Information overload can create communication barriers among the managers and staff while communicating (BMA Group, 2017). Too much information can make complicate the audience and they cannot understand the actual message from the sender.
Not being prepared, lack of credibility
If a speaker is not prepared and has a lack of information facts, then he/she could take a short note with him/her. It is essential for the speaker to not let down its listener while communicating. Lack of credibility creates communication barriers between the speaker and the listener (BMA group, 2017).
Talking too much
On the other hand, talking too much in communication can create communication barriers. A speaker cannot understand how much he talks but a listener can easily get the communication faults.
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Lack of enthusiasm
Lack of enthusiasm also creates communication barriers. If a speaker is not confident with his/her words, a listener cannot resect his/her voice while communicating with each other (BMA Group, 2017).
Sports Love is an established Sport and Leisure organization in the company. This company faces several communication barriers in its organization and this creates a negative impact on the customer experience. This company faces language barriers because staffs of Sports Love come from diverse backgrounds and cultures and they can not talk properly in the English language also. This creates a communication barrier. In addition, diverse culture has diverse communication system and this also creates communication barriers among the staffs. However, there is also a lack of management communication with the staff in this organization and this creates a negative customer experience. Moreover, this company does not give attention and care to its staff properly. This causes communication barriers. On the other hand, lack of fairness and injustice create communication breakdown among the staff.
How to Overcome Communication Barriers
There are several barriers to communication and this should be overcome in different ways:
Clarifying ideas before communication: It is essential for the speaker to clarify the ideas before communicating with others because without an effective idea communication is not held properly and creates communication breakdown (EDUCBA, 2017).
Knowing the purpose of communication: It is essential for managers or speakers to know the main purpose of communication because without the appropriate purpose of communication creates a communication barrier (EDUCBA, 2017). Thus, it is essential to maintain communication purposes while communicating.
Understanding the contents of communication: Speaker must understand and maintain communication contents when communicating with others. Proper communication content can make effective communication in the workplace and reduce communication barriers.
Understanding the importance of communication: It is significant for the speaker to understand the importance of communication because valueless communication can create a communication barrier (EDUCBA, 2017).
Consulting with others in planning communication: The manager or speaker must consult with senior colleagues when planning to communicate with his/her other colleagues. A manager who has a lack of communication skills cannot communicate properly with the staff. Thus, it is essential to consult with others when communicating with others (EDUCBA, 2017).
Taking follow-up action: Effective communication is very significant for business. Thus, it is essential for a manager to take follow-up actions from his/her listeners while communicating.
A number of suggestions are given to Sports Love to overcome its communication barriers.
Improve the language barrier by creating a specific rule in its business
By giving attention and care to all its diverse staffs it can overcome cultural barriers in its organization
Sports Love also develop its staffs to communicate properly and give proper customer service to its staffs to overcome communication barriers
In addition, this company improve fairness and justice in its organization to overcome communication barriers
Sports Love also improves its management system that helps to communicate with the staffs properly and reduce communication barriers
How Culture Influences Communication
As Hofstede (2017) notes, culture refers to a specific set of ethics, customs, codes, and morals from a particular time. Every business organization recruits its employees who are from different cultures. Thus, it is essential to take several steps to maintain business communication properly. There are several dimensions of communication including the verbal/non-verbal dimension, oral/written dimension, formal/informal dimension, and intentional/unintentional dimension that are influenced by culture.
Verbal/non-verbal dimension: The difference between verbal and non-verbal communication in business organizations has impacted by culture. A business organization recruits employees who are from diverse backgrounds. As a result, their communication style is also different from each other, and this impacts communication (Guirdham, 2016). Thus, business organizations should take proper communication strategies to avoid this.
Oral/written dimensions: An organization is full of staff that are from diverse cultures. Thus, different people have different writing styles or oral communication that hinders effective business communication in the workplace (Guirdham, 2016).
Formal/Informal dimensions: Different persons have different cultures so different formal or informal systems. In the workplace, organizations must take a specific formal system for communication for all the staff (Guirdham, 2016). Otherwise, different cultures from different people can affect communication effectively.
Intentional/unintentional dimensions: There are also intentional and unintentional communication dimensions that are impacted by culture in different ways.
Conclusion
Sports Love needs to identify their communication barriers effectively. Then, the need to develop effective strategies to overcome the barriers where the strategies are suggested in these notes. Finally, they need to understand the importance and effect of culture in the communication process.
References
- McLean, S. (2016) Business Communication for Success. 2nd London: John Wiley and Sons.
- Bovee, C. L. (2017) Business Communication Today. 3rd Boston: Pearson Limited.
- BMA Group (2017) 10 barriers that are killing your persuasive communication. Available at: https://brendamarreropr.com/10-barriers-that-are-killing-your-persuasive-communication/. [Accessed on 12 December 2018]
- EDUCBA (2017) How
- to Overcome Barriers of Communication. Available at: https://www.educba.com/how-to-overcome-barriers-of-communication/. [Accessed on 12 December 2018]
- Hofstede, M. (2017) Organizations and Culture. 2nd Harlow: McGraw Hill.
- Guirdham, M. (2016) Communicating across Culture at Work. 2nd Oxford: John Wiley and Sons.
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