Business Communication Assignment with Tesco (GC0781)
Table of Contents
Introduction.
P1 Explain different types of business information, their sources, and their purpose.
P2 Present complex internal business information using three different methods appropriate to the user’s needs
P3 Corporate communication for Tesco.
P4 Examples of real-life external corporate communication.
P5 Explain the legal and ethical issues in relation to the use of business information.
P6 Explain the operational issues in relation to the use of business information.
P7 Electronic and Non-electronic methods of communication.
References.
Introduction
Business communication is information sharing between people within and outside an organization that is performed for the commercial benefit of the organization. It can also be defined as the relaying of information within a business by its people. This assignment concentrates on several matters connected to the communication of business. In the first part, business details are discussed with their purposes as well as sources. In the second part, three specific processes of a business are discussed. In the third section, Tesco’s communication is considered throughout a brochure. In the fourth part, two actual external business communications are described. Next, the operational, legal, and principled matters connected to Tesco Company are explained. Lastly, non-electronic as well as electronic processes of communications are explained. Good communication can save companies time and effort by limiting the amount of feedback needed on business communication.
P1 Explain different types of business information, their sources, and their purpose
Company overview
Tesco PLC is a British multinational grocery and general merchandise retailer with headquarters in Welwyn Garden City, Hertfordshire, England, and United Kingdom. It is the third-largest retailer in the world measured by profits and the ninth-largest retailer in the world measured by revenues. It has stores in 12 countries across Asia and Europe and is the grocery market leader in the UK (where it has a market share of around 28.4%), Ireland, Hungary, and Thailand. Tesco has 500,000 employees who serve millions of consumers each week. Tesco PLC holds the leading position among food retailers in Great Britain, with a market share that exceeds 15 percent. In England, Scotland, and Wales, the company runs 588 supermarkets, 257 of which are superstores–stores that sell food items in addition to a variety of other products, including gasoline, clothing, housewares, and alcoholic beverages.
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Types of information
| Types of information | Descriptions |
| Verbal information | The sharing of information between individuals by using speech. Individuals working within a business need to effectively use verbal communication. Employees at workplaces need to understand spoken words and ensure that the enunciation, stress, and tone of voice with which the words are expressed is appropriate. |
| Written information
| Communication is key to any endeavor involving more than one person. Communicating through writing is essential in the modern business world and is becoming more important in the current digital age. In fact, written communication is the most common form of business communication. |
| On-screen information | Screen-based communication is basically any ELECTRONIC communication that is displayed on a screen. Screens can include: TV screens (digital, HD, Satellite, Free view or Cable) Computer screens/monitors (CRT or flat screen) Mobile phone. Visual management could appear statistics that could provide an improved understanding of the working performance of an organization. Tesco could be recognized with the practice of presentation on changing or joining something in the company. In the current business world, technology is so important for businesses like Tesco. Tesco may have meetings with their customers using on-screen information. The advantages of using screen-based communication are that a large number of people can watch the presentation for example, and receive information from it. |
| Web-based information | A web information system, or web-based information system, is an information system that uses Internet and web technologies to deliver information and services, to users or other information systems/applications. It is a software system whose main purpose is to publish and maintain data by using hypertext-based principles. |
Purpose of information
The purpose of the communication process is to send a message from a person (sender) to another person (receiver) over specific channels that can be verbal. Verbal information is when planned and delivered properly, an effective and highly adaptable method for successful communication. Verbal information is important because they give the presenter the opportunity of showing their understanding or opinion on a particular topic to other people. More precisely, ‘verbal information is a good way and potentially effective method for some people gathered to understand the business’ (Min Li, 2016). The purpose of effective communication is ‘conveying a message to other people clearly and unambiguously and receives information from others without distortion’ (Mindtool, 2016). In order to achieve this goal, it is important to avoid problems at any level of the communication process. This is why careful planning is really important before delivering a presentation. (Mindtool, 2016)…………….
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